The Marketing department of NLMK Clabecq innovated in his way to communicate. In June, some of our magazine advertisements will be interactive ones. Indeed, by means of Layar, a mobile application, by scanning the ad, the reader can make appear interactive content on his screen. This content gives more information than the simple printed version. By clicking on a clear button, he is redirected to the Quard website (www.quard.me). It is one more element that shows that NLMK Clabecq understands the innovative world we live in, and try to improve their services thanks to advanced technology.