Behind every strong brand, there are people who truly make the difference every day. People who do more than simply use a product, they talk about it, support it, share their experience, and help the brand grow through their passion and commitment in the field.
In our world of QUARD and QUEND, we believe these people deserve to be recognised. Their energy, experience, and dedication play an important role in the visibility and development of our products around the world. This is why we want to highlight the people who genuinely represent the spirit of our brands through their daily work and communication.
Mazuck Oliveira, co-founder of Innova do Brasil, is one of those people.
Over the years, he has become one of the most visible and passionate ambassadors of QUARD on LinkedIn and beyond. What makes his communication stand out is not only the frequency of his posts, but the authenticity behind them. Every message reflects real experience in the field, direct contact with customers, and a genuine belief in the value the product brings.
A passion built on real experience
For Mazuck, this connection starts with people. “I strongly believe in the power of unity,” he explains. “At NLMK, I found people who are completely aligned with my working method. This makes all the difference.”
That alignment naturally strengthened his attachment to QUARD. In his eyes, promoting the product is not simply about communication or visibility, but about sharing something he truly believes in. “When you believe in what you deliver, sharing results stops being just a choice and becomes almost an obligation.”
This conviction is driven by what he sees every day in the field. Through applications, customer feedback, and operational results, Mazuck says he constantly witnesses the practical impact QUARD can have on productivity, safety, and efficiency. “When I see QUARD’s results in our customers’ daily lives, I realize that we’re not just supplying steel, but also facilitating operations, generating efficiency and safety.”
That is also where his communication energy comes from. Each post, each project shared online, is seen as an opportunity to inspire others and demonstrate what is possible through real applications. “For me, sharing these strengths is almost a natural extension of the pride I feel in representing such a solid brand.”
Many people following his communication feel that his posts go beyond traditional product promotion. The connection appears personal, almost emotional at times. Mazuck agrees with this perception and believes it comes from a strong alignment of values.
“I’ve always sought to work with products and partners that represent excellence, trust, and consistent results, and that’s exactly what I find at QUARD.” For him, the product became part of something bigger than business alone. It represents a professional philosophy built around reliability, long-term relationships, and concrete results in the field. “It’s not just about selling or promoting steel, but about sharing a solution that transforms our customers’ daily lives.”
More than a product, a community
This authentic approach has also had a strong impact on the relationships built around the brand. According to Mazuck, customers, colleagues, and partners react positively because they recognise sincerity and practical experience behind the communication. “Many colleagues and partners tell me they identify with the authentic way I share QUARD. This builds trust because they realize it’s not just sales talk, but a real, everyday experience.” He believes this proximity helps create stronger collaboration between Innova, NLMK, and customers, while reinforcing the sense of belonging around the product.
On a more personal level, QUARD has also become a symbol of pride for him. “I don’t just see a steel plate, but a tool that symbolizes strength, durability, and partnership.”
He also highlights the importance of the relationship developed with the NLMK teams in Brazil, which helped transform a professional partnership into something much more genuine and lasting. “It’s not just about the product, but also about the people who represent it.”
This same philosophy is reflected in Innova do Brasil being part of the QUARD AT WORK community. For Mazuck, this status goes far beyond recognition alone. “More than a seal, it’s recognition of a way of working that always prioritizes quality, proximity, and consistent results.”
He also sees it as a reflection of the way he communicates every day, with enthusiasm, authenticity, and a focus on delivering real value to customers and partners. “It’s like saying that we’re not just using a product, but that we’re part of a community that inspires, connects, and transforms.”
We would like to sincerely thank Mazuck Oliveira for sharing his experience, his vision, and his enthusiasm with us. People like him play an important role in the strength and reputation of a brand. Their passion, authenticity, and positive energy help create trust, inspire others, and bring real value to customers and partners. We are proud and grateful to work with people who show such commitment and dynamism within the QUARD community.
With the same energy and passion that drive Mazuck and the entire Innova do Brasil team every day, there are surely many more successes still ahead, and we look forward to continuing this journey alongside them.
And what about you? Do you know people who truly represent the spirit of our brands through their passion and dedication? Share their story with us and help us highlight the people who make a real difference in our industry.